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45 Examples of Negative Space Logo Designs

Negative space logos are always awesome if they are executed well. They quickly communicate the business message to the audience and remain for a long period of time in your mind. Just one small logo design can tell you much more than you imagine.

This kind of logos with hidden messages are memorable and interesting to discover the meaning behind their design. The key is the minimal and simplistic execution with a little bit of ingenuity when it comes to insert the hidden expression.

A well known negative space logo design is the NBC logo. The peacock in the negative area with the head flipped to the right suggest looking forward to the future, not back to the past. Also the 6 feathers suggest NBC’s six divisions. One simple shape with a lot of meanings. You’ll see more in this new 2013 logo collection below.

Take a closer look at these 45 amazing examples of negative space logos and get inspired. We hope that you find them clever enough to make you play with the negative space technique.

Negative Space Logo Designs

FOOD4U

The logo features a prominent letter ‘U’, using it’s negative space to incorporate a reference to the companies nature of business.

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Boss Hunting

Boss Hunting is a popular facebook group that shares images of what it is to live the high life (or be ‘boss’). You’ll see how letter B is incorporated into letter H.

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ALovelyNote

The center point of the logo is where the humps of the heart meet, forms a uvula—the flap of skin that hangs in the back of your throat—within the negative space.

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Dioteck

It’s about a LED lighting company, and you’ll see in the negative space the letter D that forms a light bulb that illuminate the space.

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Colt

Clever use of negative space to form a bolt with letters L and T.

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M Films

Negative space concept for a film company.

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Pacific Shore Capital

Nice logo that incorporates a seahorse into the letter P.

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MounTent

Logo concept for Camping Equipment Company. Mountain and Tent and the letters M and T are created through negative space.

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Majestic

The mark has a crown in the center with the letter M being formed in the negative space.

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InShop

Great idea using the bar code and the open door for an online shop.

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Winepire

It’s not hard to spot the bat and the wine glass in the negative space.

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Riegler Photography

The geometric form of the custom logotype houses a camera within the negative space of the R.

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Food Wine

2 Wine Bottles with a fork in center.

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Herbary

The letter H is pretty evident.

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Rugby Romania

Design enhanced originality by subtly embedding the form of the oval rugby ball into the oak leaf.

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Arrow Inc

There is an A in negative space and an arrow pointing towards the company name.

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Book lovers

Heart, B letter and books.

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Croatian Institute for Health Insurance

The safety cross in the negative space.

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Shift

The letter H in the negative space and the 2 arrows suggesting to shift.

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Silk Skin

2 feet in the negative space form a S.

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iHold iPhone Cases

The hands form an iPhone in the negative space.

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Conception

A sperm cell penetrates the ovum and forms the letter C. Pretty creative.

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Moov

Monogram mark, designed for a mountain bike components manufacturer.

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Body Force

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5 Locks

It’s a clever wordmark, made of a word LOCKS, the actual keyhole in ‘O’ and ‘LO’ together form a horizontally lying number 5.

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Hidden You

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Art Peak

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explorations

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Empire Flyers

The logo intended to refer a tower using the negative space created from the main letters.

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Jae Murphy Photography

J, M, camera and tripod in negative space.

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Archwood Construction

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Musician Monogram

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Lazy Rabbit

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freefall

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Random Room Productions

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Worldwide Short Film Festival

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9 Labs

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GreenOne

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Z Films

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Rocket Golf

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Wineforest

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Blue Dog Properties

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Negative Reality

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Learngolf

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Author: Alin

Passionate about web and graphic design, photography and climbing. Follow me at Twitter , Facebook and Google+