45 Examples of Negative Space Logo Designs
Negative space logos are always awesome if they are executed well. They quickly communicate the business message to the audience and remain for a long period of time in your mind. Just one small logo design can tell you much more than you imagine.
This kind of logos with hidden messages are memorable and interesting to discover the meaning behind their design. The key is the minimal and simplistic execution with a little bit of ingenuity when it comes to insert the hidden expression.
A well known negative space logo design is the NBC logo. The peacock in the negative area with the head flipped to the right suggest looking forward to the future, not back to the past. Also the 6 feathers suggest NBC’s six divisions. One simple shape with a lot of meanings. You’ll see more in this new 2013 logo collection below.
Take a closer look at these 45 amazing examples of negative space logos and get inspired. We hope that you find them clever enough to make you play with the negative space technique.
Negative Space Logo Designs
The logo features a prominent letter ‘U’, using it’s negative space to incorporate a reference to the companies nature of business.
Boss Hunting is a popular facebook group that shares images of what it is to live the high life (or be ‘boss’). You’ll see how letter B is incorporated into letter H.
The center point of the logo is where the humps of the heart meet, forms a uvula—the flap of skin that hangs in the back of your throat—within the negative space.
It’s about a LED lighting company, and you’ll see in the negative space the letter D that forms a light bulb that illuminate the space.
Clever use of negative space to form a bolt with letters L and T.
Negative space concept for a film company.
Pacific Shore Capital
Nice logo that incorporates a seahorse into the letter P.
Logo concept for Camping Equipment Company. Mountain and Tent and the letters M and T are created through negative space.
The mark has a crown in the center with the letter M being formed in the negative space.
Great idea using the bar code and the open door for an online shop.
It’s not hard to spot the bat and the wine glass in the negative space.
The geometric form of the custom logotype houses a camera within the negative space of the R.
2 Wine Bottles with a fork in center.
The letter H is pretty evident.
Design enhanced originality by subtly embedding the form of the oval rugby ball into the oak leaf.
There is an A in negative space and an arrow pointing towards the company name.
Heart, B letter and books.
Croatian Institute for Health Insurance
The safety cross in the negative space.
The letter H in the negative space and the 2 arrows suggesting to shift.
2 feet in the negative space form a S.
iHold iPhone Cases
The hands form an iPhone in the negative space.
A sperm cell penetrates the ovum and forms the letter C. Pretty creative.
Monogram mark, designed for a mountain bike components manufacturer.
It’s a clever wordmark, made of a word LOCKS, the actual keyhole in ‘O’ and ‘LO’ together form a horizontally lying number 5.
The logo intended to refer a tower using the negative space created from the main letters.
Jae Murphy Photography
J, M, camera and tripod in negative space.
Random Room Productions
Worldwide Short Film Festival
Blue Dog Properties