40 Creative Alcoholic Drink Print ads
During the last decade of the 20th century, print advertising was the main way to promote goods and services through media. Things have certainly evolved a lot and these days media advertising is constantly improved with advanced technological elements. People working in this field try to identify the most used locations where customers look for information and place their ads. This is an intelligent method to reach a large number of potential clients and increase the target audience.
Online advertising has grown continuously for the last past years but print ads still have a solid position. The reason why magazine and newspaper advertising are efficient is that when someone browses through a magazine or newspaper he is more relaxed and attentive to ads. Moreover the advertisements get easier to the people who are directly interested in finding details about a certain product or service.
An effective print ad needs to replace the lack of videos and animations with high quality and suggestive image. Here, the designer’s skills to capture attention and deliver the proper message have a huge impact on the final results. You can say that the print media advertising is quite slippery. It is possible to bring substantial incomes to a business as well as it could prove to be a waste of resources. Perhaps this is why creative and determined graphic designers are considered a golden mine by many managers.
Different tests made on people reading ads showed several directions that should be taken into account when you choose print ads. In general, people show the tendency to scan ads reading the headline and leaving aside the text. A headline with more than two lines does not awake the reader’s interest (too much effort). It has been noticed that a four colour ads works better than one in two colours. Also, most people expect to see the company’s name that plays the same role as a signature on a letter. Visual impact and straight communication of the intended message are the main goals of each print ad.
Here are some creative alcoholic drink print ads. Get inspiration from them and don’t forget to drink responsibly.
Aurora Wines: Taste the story
The Beers: Partido
Budweiser: Cuckoo Clock Music
Founders Brewing: All Day Camping
“It’s amazing what you can pack into a 12-Ounce Bottle”
Tuborg: Live Unleashed
Guinness: The Pubfinder, Binoculars
Guinness: Rock to the top
Jameson Irish Whiskey: Oil paintings
“Benjamin Franklin once bragged the entire way to Dublin about discovering electricity.
After tasting my whiskey, the ride back was oddly quiet.” — John Jameson
“Taste above all else”
Guinness: Rock to the top
“Absolut would like to inform everyone that consuming food with high level of protein such as cheese, before drinking can help slow down the absorption of alcohol. Please enjoy responsibly.”
Calanda: Home Cinema
Zierholz Premium Brewery: Baby
Sailor Jerry: Wanna pee old school?
Hendrick’s Gin: Choose the Unusual Way
Thwaites’ Wainwright golden ale: O2
Corona: Take a Seat
Dirty Granny: Ken
Church End Brewery: Vicar Phil
“It’s time to wash away your sins.”
Corby Distilleries Wiser’s: Forklift
Guinness: Made of More, Woodpecker
Lithuanian Vodka: Storks
Aurora Wines: Harmonizing, Cabernet
“Cabernet Sauvignon goes well with red meat. Marcus James goes well with you.”
Church End Brewery: Go for Sporting Gold, Gymnast
“Go for Sporting Gold. A winning blend of british Hops.”
Jack Daniel’s: Craft
Heineken: The book
“A beer has a lot to teach.”
Tooheys 5 Seeds Cider: Delivery Girls
Sab Miller High Life: Miami
Alita Reserva Brandy: For extraordinary remembrances
Absolut Vodka: Absolut Fashion
Bacardi O Energy Drink: Bomb
Absolut Vodka: Absolut Glam
Corona Beer: Your sister
Martell XO: Piano
“The same pleasure since 1715.”