30 Original Water Logo Designs
Logo design is a part of a complex and creative field: graphic design. A logo uses symbols, signatures, flags, or marks that have the role to identify a certain company or product. The designing process of a logo requires several stages: set a concept regarding the main feature of the company or product, draw a sketch, establish a final configuration and shape, then choose the colors, lines and format.
A good logo needs to emphasize the quality of a business and what makes it different from other competitors. The general point of view is that a simpler logo is better because it has a bigger visual impact on potential customers and is easier to remember. In addition, a simple logo is cheaper to be printed on goods or other business items. The production costs greatly depend on the number of details and colors used. Many companies choose to spread the logotype through their websites, on clothes during promotional campaigns, or on the packaging used for products.
The customers memory needs time to assimilate a recently released logo on the market. This is the reason why one of the most important features of a good logo is to be timeless. It means that after several years of usage, when people have already got used to it, the logo need to be as fresh as when it first appeared. Logos can be improved a bit over the time but major changes should be avoided.
It is hard to believe that the logo designer can do it all by himself. He has to collaborate closely with the client in order to gain a proper understanding about the target audience and to make an idea about the company’s profile and position. The message provided by logos needs to be clear and focussed on essence. There are two pitfalls that the logo designer has to avoid: the client’s desire to impose his own perception (this unwanted interference usually affects irreversibly the final result), and the temptation to imitate.
In order to make the designer’s job easier, here are several water logo designs for company whose product or service relate to water: